CIPR Social Media Conference Speaker – Exeter June 2013 – Talk on ROI from Social Media
Hey hey blog fans.
On Tuesday 11th June 2013 I was fortunate enough to have been invited to speak at the Chartered Institute of Public Relations Social Media Conference that talk place in Exeter. It was a stonker of an event.
I could see from looking at the hashtag (#ciprsmet) the few days before that it was going to be a great and fully engaged event and I was not wrong. The audience was fricking awesome.
I met up with Sarah Pinch and Dan Tyte from Working Word PR the night before and we had a great time discussing everything going on in the sector. I have a serious bromance going on with Dan now, he is a dapper gent.
My talk was great fun, the audience really getting involved despite my poorly designed presentation. The questions at the end were really thought out and I had chance to give away a few industry books (a question got the person a free book).
The other speakers were all worldies. Dan did the opener and really set the benchmark for the rest of the day thanks to his mix of humour and serious industry insight.
We then had the Environment Agency talking through their use of social media which was a real eye opener, for instance, Paul Daniels helps them with their social outreach of serious messaging… who knew that!?
The next one I watched was the Met office (also our hosts for the day). Whilst the building we were in was spectacular, the talk was just as good.
There is no other way to say it, The Met Office sets the bench mark in terms of how such a big organisation uses social media campaigns. They are THE company to watch and learn from, amazing. Hat tip to Charlotte Howells from the Met office social team who organises and manages all of their campaigns, she is clearly light years ahead.
Finally, it was Megan Dacey and Kara Roderick from Grayling Bristol, doing a talk on their Cabot Circus and St Davids shopping centre campaigns. As you wold expect from such a prestigious and outstanding agency, they aced it. I particularly loved their support of fashion bloggers.
Many in the sector are moving away from blogger engagement in recent months due to Penguin 2.0 but Grayling is at the forefront of the sector and are leading the way in terms of breathing life back into reaching out to bloggers.
All in all, a great event and a massive thanks to Sarah Pinch for inviting me and Olivia Jones for organising it all.