Co-founder and Head Yeti over at 10 Yetis and generally obsessive Public Relations Agency person. Never worked in an agency before setting up 10 Yetis and absolutely loving it.
Hola all, a quick note to let people know that I am going to be talking alongside the very awesome Dave Naylor from Bronco SEO at IonSearch this Friday (19th April). We are going to be sharing info on how our content marketing campaigns work together to deliver results for clients and what pointers you [...]
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Got another few speaker opportunities lined up around the UK and Europe and will share the details as they get firmed up, but first of all, probably my favourite speaking gig ever is back; The Search, Social media and affiliate conference Thinkvisibility.com. I am honoured to have been invited back, the last one was awesome. [...]
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We have a Basset Hound, his name is Hugo… I take him to work with me, everyone at work (with the probable exception of Shannon) hates him. Why, he smells and he is miserable and those are probably two of his better features. Every day I try and be nice to him but it is [...]
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I was playing around with Google Trends and alike for our fashion website when I decided to have a look at the reality TV stats. I was looking to see who our editorial team should be targeting for exclusive interviews from the world of Reality TV and thought it would be good to see how [...]
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Right now, not wanting to appear weak, but I am in the middle of a creative block around a subject I really want to write about, but not sure how to begin. But, enough of my whining… whilst looking for creative inspiration I found this video on Vimeo. I love it, so I thought I [...]
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Watcha blog readers. Meant to write this up a while ago but you know how it gets. Really excited to announce that I have been asked to start writing for the UK’s oldest and most well-read marketing magazine, TheDrum. I am now going to be writing a column called “Smack My Pitch Up” and it [...]
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Over at the day job a few of us have spent a chunk of time researching how Gangnam Style went viral. Rather than repeating everything we said over there, over here, here is the post with all the info and a link to our viral marketing white paper. One of the cool things that we [...]
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I had a great time earlier this week, speaking at the #A4UExpo in London at a talk called “PR Bootcamp”. It was a first for me as I was speaking alongside another person from the Public relations sector. Sharing the stage, and creating what many called; “a PR dream team”* was Lisa Chaikin from Affiliate [...]
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The Chinese, came, saw and conquered public relations…
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Hola blog fans (Dad), a quick note to share a conference that I am speaking at this year. It is the A4U Expo on 16th October at the London Metropole. I am delighted and very fricking flattered to be talking alongside the Global Head of PR from Affiliate Window, Lisa Chaikin. Lisa and I will [...]
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I am on day 6 now of the Nikki Pilkington 30DayBlog Challenge and today is a day in the life of. So, despite your protests to the contrary, I am going to tell you about my day today (a Monday). – 6am: Keaton (our son) wakes so I turn on Sky News and check for [...]
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I got’s to thinking last night… this is more of a personal blog and I have been a bit rude by not inviting you to meet the rest of the team. With that in mind I thought I should do a cheeky little blog post to introduce you to the rest of Team Barr… keep [...]
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Hola blog-fans… exciting times and exciting news. The Guardian does not care what people say about me and have invited me back to take part in their second “Guardian Careers Chat”. You will be able to follow the chat on Guardian Careers section here and also on Guardian Careers Twitter Account. This time it is [...]
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This morning I got an envelope with a handwritten address. These always scare me, it is usually someone sending me bile about something we did that they disagree with, or a plea for free PR. This morning’s though was actually something very cool from 3rd Year Southampton Solent Uni PR Student, Paul Taylor. As I [...]
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Quite a few people talking about the new Google Analytics newsletter that went around on Friday evening (landed in our support email addy at 2am, much to the delight of our techie covering support). I have taken some screen grabs for those people who have not seen it and are interested.
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So let’s just get the obvious out of the way… What allegedly went on at The News of The World, i.e. the phone hacking, at every level, but especially the latest allegations regarding the Dowlers and the families of Soldiers killed in action is beyond wrong. This blog post is not looking at that situation, [...]
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Another great creative industry CV that was brought to my attention this week, this time though, from someone I actually know and I wanted to give her a shout out. Someone forward me Rachael Lewis video CV without knowing that I knew her already and I wanted to give it a plug. Video CV’s, whilst [...]
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I thought it worth writing a dedicated blog post about my ability and experience in delivering talks at seminars and conferences globally. Just in case you are looking for someone… a bit “ego-ott” I know, sorry! As well as co-founding and co-managing 10 Yetis, I have also worked in a various senior PR or Marketing [...]
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PR Week ran a PR Census story this week, looking at the split of where the most PR Agencies are. Not surprisingly, 51% of PR Agencies are based in London and looking at the region that is home of 10 Yetis, The South West and Wales, only 6% of the industry calls it their home. [...]
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Howdy y’all. Wanted to pen a quick blog to let anyone who reads this know (hi mum) that I will be running a PR healthcheck session at the rapidly upcoming A4U Expo in London. The event is on October 18th and 19th, my session can be booked between 2-4pm on the 19th. I am a [...]
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Just a quick note to shout about my last speaking/guest spot, this time up in Newcastle. It was for the Ignite100 Accelerator Programme. I have blogged a bit more about what it was all about over on the 10Yetis Public Relations Blog but as this is my personal blog and I am trying to keep [...]
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As part of the Ignite100 Guest Speaker slot last week I got to meet 10 highly focused sets of business owners and learn about their products and help identify how public relations could help them. As part of that I met one particular business that probably had the best synergy with what we do over [...]
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I am more unbearable than ever at the minute… I just “want it” and whatever that “it” is has given this little old PR Agency Head Yeti an insatiable appetite for business growth. Ever since I came back off paternity leave with the twins I seem to have found a new focus, I am scaring [...]
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Been a bit light on the blogging recently, but then again, it’s my blog and I will blog when I fricking want I always said that part of the reason for this blog is to look behind the scenes at what running a growing PR Agency is really like. To share the ups and downs [...]
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Not blogged for a while but don’t judge me Pleased to say that with the twins getting a little older (7 months now) I am getting back onto the Public Relations, Digital Media and Search Engine Optimisation conference speaker circuit. My first one since being back in the game is at Littledean House Hotel on [...]
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Watcha blog readers, a quick post to give a mini update on a few biz things. Given I shouted about our business planning, I thought I would share the story so far this year. 10Yetis is going really well. Everyone is working really hard to help deliver the tough business goals we set at the [...]
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I have been reading a fair bit recently about HateBait being the new LinkBait for Search Engine Optimisation folk. The two most recent cases (well, relatively recently) both come from the Daily Mail. HateBait coming from the Daily Mail is no surprise for a couple of reasons. 1. The Daily Mail is probably the most [...]
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I love Costa Coffee, in my opinion they are by far the best coffee chain in the UK. Starbucks may edge it slightly in terms of consistent approach to customer service across all of its stores, but for consistency of providing a great product, Costa is tops. I have seen a rise in the Costa [...]
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I mentioned on Twitter that I suspected that sometimes I was the victim of the brilliant game of “Office Boss Tennis”. Karma going full circle really given I and another colleague use to play this game when we worked at Chelsea Building Society with our then boss. A few people on Twitter asked what office [...]
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TechRadar, I love you! You are the tech site I turn to when our techies are confusing me but you went too far with the Top 10 Things that Non-Geeks do to Annoy Geeks. Not just ‘cos I recognise myself in many of them… Well, I have worked with many, many, many techies over the [...]
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As many of you know, we at 10 Yetis bang on about our understanding of SEO and how we are one of the few PR Agencies that really understand our place in the SEO foodchain, well, things just got even more interesting. Jilly and I are pleased to announce that we have entered into a [...]
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Just waiting for my train home after another great ThinkVisibility conference, hosted by Dom aka @TheHodge. Having attended several #ThinkVis conferences over the years it was the first time I had actually spoken at one and given my subject and speaker topic, I was a little nervous to say the least. I was doing a [...]
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Ok, so this is not new, it is actually from 2011, and, double whammy, this was not thought up by a PR, instead it came from DDB Auckland Ad Team over in Oz. BUT, putting those two things to one side, the Thigh-vertising campaign from Superette in Australia still makes me want to be a [...]
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